Track forms and calls to action in Google Analytics
The Clarity & conversion scorecard reads a handful of GA4 events from your website. Until your site sends them, the forms and call-to-action indicators stay at “To set up”. Everything in this guide happens in Google Analytics or Tag Manager — there is nothing to change in Oryon for these indicators to fill.
Last updated: 11 September 2026
The events the scorecard reads
form_view
Counted every time a page containing a form is shown — the denominator of the form start rate. GA4 does not collect it automatically; you add it yourself with Tag Manager (see below).
form_start
Fired when a visitor first interacts with a form. Collected automatically once GA4 enhanced measurement is on.
form_submit
Fired when a form is submitted. Also collected automatically by enhanced measurement.
cta_click
Fired when a visitor clicks one of your calls to action — a signup button, a demo link, a contact link. A custom event you add yourself, usually with Tag Manager.
Turn on enhanced measurement (form_start and form_submit)
Open your web data stream
In Google Analytics, go to Admin → Data streams and select your website's stream.
Enable form interactions
Turn on Enhanced measurement, open its settings with the gear icon, and make sure Form interactions is checked.
Verify in Realtime
Interact with a form on your site, then open Reports → Realtime — form_start and form_submit should appear within a minute or two.
Add form_view and cta_click with Google Tag Manager
Create the form_view event
Add a tag of type “Google Analytics: GA4 Event” with the event name form_view, triggered on page views of every page that contains a form.
Create the cta_click event
Add a second GA4 Event tag named cta_click, triggered on clicks of your call-to-action buttons or links — a click trigger filtered on the button's CSS class or the link URL works well.
Publish and check the names
Publish the container and confirm in Tag Manager's Preview mode that both events reach GA4. The names must match exactly — form_view and cta_click, lowercase with underscores — or the scorecard will not see them.
See the result in Oryon
Data arrives at the next sync
Oryon reads Google Analytics about once a day and the scorecard covers the last 30 days, so the indicators fill within a day of the events flowing. No reconnection is needed.
The CTA click rate also needs your CTA pages
Its denominator is views of the pages that contain your calls to action. An administrator lists those pages from the gear icon on the scorecard itself.
Still showing “To set up”?
Write to support@oryondata.com with your website URL and the indicator that stays empty, and we will check what your GA4 property is sending from our side.